You may have heard about our recent campaign to re-brand ourselves as Grasshopper on Mashable, in the Wall Street Journal, or from the recent post on MarketingProfs. The media attention really raised awareness about our marketing campaign, which involved sending 25,000 chocolate covered grasshoppers to 5,000 influential people across North America. In addition to the chocolate covered grasshopper component, we also created a two minute inspirational video about entrepreneurship. The campaign was conceived and executed entirely in-house--no advertising or PR agencies were used at all. As a result of the nature of the marketing campaign and the video, we got a lot of inquiries from people asking how we did created both, how effective the campaign was, and what the price tag was to create the entire campaign.
Well, ask and you shall receive.
As of today, the answers to all of your questions regarding the campaign can be found in our case study. You'll get an in-depth look at the campaign and detailed metrics about the results it produced, such as number of mentions on Twitter, YouTube views, website traffic increases from Twitter and Facebook, and number of blog post mentions, just to name a few. There's also quite a bit of metrics on user-generated content in response to the Grasshopper campaign. Why are we making all of this information public? Easy: Entrepreneurs from all over asked for it.
And yes, we detail the actual cost of the campaign in this case study. Don't believe me? Check out the case study for yourself.
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