The Grasshopper 5000 campaign has been amazing for our company, and a large part of our success is due to the inspirational video we made for entrepreneurs (and, of course, the people that love them). As of today, the video has been viewed nearly 200,000 times on YouTube, and we've received mountains of feedback from entrepreneurs (many of whom are Grasshopper customers) and numerous organizations who find the message in the video compelling and persuasive.
First off, I'll give credit where credit is due. We hired copywriter and creative Sonja Jacob to come up with the concept and story for the video, and she got motion designer Ben White, who does amazing motion design work, involved in the process. Last--and certainly not least--Carly Comando was brought on board to create a one-of-a-kind and incredibly moving piano score for the video.
As soon as the video went live back in early May, people began contacting us for details about the music--they wanted to know who it was and where they could buy the track. Up until a week ago, we'd been telling people to buy the track on Amazon.com, but now the song Carly created for us, called "Chain Reaction," is also available for purchase on iTunes. Hope you enjoy listening to the track as much as I have, and thanks again to ALL of the incredible, creative people who brought the video to life.
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