"DFTC" and other words of wisdom - Atlassian's core values

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This post is about something I have really strong opinions about: work. Some people hate going to work, and for a variety of reasons. When people hate going to work, they aren't productive and when they aren't productive... Well, you get the point.

One of the reasons I think people hate going to work is that the companies people work for have no identifiable core values. At the end of the day, if your employees don't know the company purpose and the values (which are non-negotiable tenets of the way you do business) then you've failed them--you've given them no reason to get excited about coming into work each day, and no reason to relate to the goals of your company.

This is a topic I'll continue to write about, but today I wanted to share this video with you. It's from Atlassian, and John Rotenstein and he has made an awesome video which highlights--in Atlassian employees' own words--what their core values are. The Atlassian core value that's one of my favorites is "DFTC": "don't fuck the customer." Yup, that's right. It's such a basic concept--don't make it harder for the customer to do anything--but it's pure genius. It's also a "big picture" concept that anyone can understand why pursuing that goal is important. Roteinstein's video is a great example of how vital core values are to a company because it shows how employees take them to heart, and incorporate them into their lives--and all in their own words. It also shows that it's not just about getting a project done, but also creating a work environment that makes people comfortable and understanding that changes that you make to anything have to work for the customer.

Anyway, I'm done writing. Watch the video and you'll see why it's no surprise the staff at Atlassian enjoys coming to work each day. We (my company, GotVMail, that is) happen to be a happy customer of Atlassian as well, using JIRA, Confluence and a few other applications.

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This page contains a single entry by David Hauser published on November 14, 2008 12:41 PM.

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